Who we are

Our website address is: http://4x4afrika.com.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements

Privacy Policy


This privacy policy is complementary to, and should be read and understood together with, the terms and conditions of use of MNA Media, all of its stakeholders, subsidiaries the subsidiaries of MNA Media’s subsidiaries and respective holding companies, the subsidiaries of such holding companies, divisions and affiliates and partners (“MNA Media”).  Reference to MNA Media in this Privacy Policy shall be deemed to be a reference to the relevant legal entity which operates the website concerned.


2.1    This privacy policy covers how we treat your personal information collected electronically when you use the MNA Media website (the “Site”), register or apply online for any MNA Media products or services, or when you contact MNA Media electronically.

2.2    MNA Media respects your privacy and your personal information and for this reason, we take care to protect your personal information and to keep it confidential.

2.3    When dealing with your personal information we apply the following –

2.3.1    MNA Media will take all reasonable care to protect your personal information, subject to legal obligations that we may be subject to.

2.3.2    MNA Media will not use your personal information contrary to any enforceable legal provision.  We will seek your permission where required.

2.3.3    By using the Site, registering or applying online for any MNA Media products or services, or contacting MNA Media electronically, you provide MNA Media with your express written permission to share your personal information within MNA Media, in the ordinary course of MNA Media′s business, including for purposes of providing you with the relevant products and services.   You may revoke this consent in writing at any time.


Personal information refers to information that identifies or relates specifically to you which we acquire directly from you, for example, your name, age and identity number, marital status, spoken language, contact details or any other information you use to register for the website and all related information which you provide to us will also be regarded as personal information.


Whenever you use the Site, complete an application form, contact MNA Media electronically, or use one of the products, services, facilities, tools or utilities offered by MNA Media on the Site, MNA Media will collect your personal information.


5.1    In order to make your use of the Site and the products, services, facilities, tools or utilities offered on the Site as informative and successful as possible, it is necessary for MNA Media to find out exactly what you need and want.  The following are some of the reasons (i.e. disclosed reasons) why MNA Media would collect your personal information –

5.1.1    for MNA Media to process your instructions or requests;

5.1.2    for MNA Media to ensure that we meet your needs, MNA Media may collect and analyse your personal information and combine all the information that we have about you for research and statistical purposes.  We may also use your personal information to personalise and tailor our services to meet your needs;

5.1.3    for MNA Media to send you our newspapers, magazines and newsletters, promotional material, relevant advertising or details which we think may be of interest to you subject to applicable laws, once MNA Media has collected and analysed your personal information,

5.1.4    to conduct market research;

5.1.5    to provide your details to the seller of the products and/or services you wish to inspect/ purchase;

5.1.6    to contact you in the future at your request; and

5.1.7    to conduct academic research.  This research is conducted to evaluate and improve MNA Media’s product offerings.  You are advised that information may be shared with third parties such as academics and researchers.  All information collected for research purposes will be kept strictly confidential and all data will be depersonalised.  No personal information will be made available to a third party without your written consent.  If we publish the results of this research, you will not be identified by name.

5.2    Your privacy is important to us and we will therefore not sell, rent or provide your personal information to unauthorised third parties for their independent use, without your consent.  If at any stage after you have given MNA Media your consent, you no longer wish MNA Media to use or share your personal information, you may at any stage withdraw your consent.

5.3    You accept that we may store your personal information outside of the region or country that you may submit or use it in.

5.4    We may enter into business arrangements with third parties and as such our customer base belongs to us and is one of our more valued assets.  If we do this, customer information will be one of our transferrable assets.

5.5    We collect and freely use and distribute non-identifying and aggregate (added up) information for the purposes of upgrading our Site and making it easier for you to use.  This information does not include your personal information.


6.1    MNA Media values the information that you choose to provide and will take reasonable steps to protect your personal information from loss, misuse or unauthorised alteration.  The information MNA Media has, concerning MNA Media clients, is stored in databases that have built-in safeguards to ensure the privacy and confidentiality of that information.

6.2    When you use the products, services, facilities, tools or utilities provided by MNA Media on the Site, you may be given an access number, user name, password and/or personal identification number (“PIN”).  You must always keep your user name, access card, password and/or PIN a secret and ensure that you do not disclose it to anyone.

6.3    MNA Media cannot be held responsible for security breaches occurring on your electronic device (personal computer or other electronic device used to browse the Site), which may result due to the lack of adequate virus protection software or spyware that you may inadvertently have installed on your device.


If you ever want to update or correct any of your personal information held by MNA Media, you can e-mail us or you can phone our contact centre.


Because MNA Media is not responsible for any representations or information or warranties or content on any third party website (including third party websites linked to the Site, websites facilitated by us or websites that serve as social networks like Facebook or Twitter), MNA Media does not exercise control over the privacy policies of these third parties and you should refer to the privacy policy of these third parties to see how they protect your privacy.


MNA Media uses cookies, including similar technologies.  The word “cookie” refers to information that is sent from the Site to your hard drive, where it is saved.  In this way, the next time you use the Site, MNA Media will know who you are and that you have visited the Site before.  We also collect information about how you use the website, your preferences and past browsing history.  Cookies allow us to provide you with an enhanced experience and customised content and services.  We are able to provide our advertisers with an ability to direct relevant advertisements to their audiences.  We are able to track the responses to advertising.  You are able to control advertising cookies and remove them through the tools on your web browser. If you require more information on this aspect you may visit www.allaboutcookies.org


MNA Media may obtain or infer information about your location.  We use such information to infer the demographics of our users and to provide you with enhanced services, and appropriate advertising content that may be relevant to you and to obtain aggregate statistics for our advertising customers.


11.1    MNA Media may amend this privacy policy from time to time.  MNA Media will carry details of changes to its policy on its websites., We recommend that you familiarise yourself with this privacy policy regularly.

11.2    The current version of this privacy policy will govern the respective rights and obligations between you and MNA Media each time that you access and use the Site.


This privacy policy is governed by the laws of the Republic of South Africa, and you consent to the jurisdiction of the South African courts in respect of any dispute which may arise out of or in connection with the formation, interpretation, substance or application of this privacy policy.