Yet another Chinese brand heading to SA

Jetour, one of the fastest growing SUV brands in China, will be entering the South African market in September, with 40 dealerships across the country.

Jetour Auto was launched by the Chery Holding Group in 2018. Focusing on vehicles that combine innovative design, advanced technology, and affordability, the brand operates completely independently in the global market, with dedicated R&D, manufacturing facilities, sales and aftersales channels. It will also operate independently from the brands under the Chery umbrella (Chery, Jaecoo and Omoda) in the South African market.

The Jetour name is a combination of “Jet”, meaning sleek, fast, successful and victorious and “Tour”, which references the brand’s ethos of freedom and adventure. In South Africa, where vehicle buyers have become obsessed with lifestyle and travel, backed by innovation, reliability, and sustainability – and affordability – it should garner quite a bit of support. This has been the case around the glove and over the last five years alone, Jetour has sold over 1 180 000 vehicles across its five product lines in over 60 countries and regions.

The first two models to arrive on local shores will be the Jetour X70 Plus and Dashing models. A state-of-the-art parts warehouse in Kyalami, spanning 4 000m2 square meters and housing up to 82 000 parts, proves that the company is committed to the South African market. Although no details on exact models or pricing are available as yet, we look forward to seeing what Jetour brings to the table.

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