Updated Peugeot 3008 continues to impress

Peugeot has recently been on a bit of a high lately with the introduction of a few new models into the local market. After being somewhat quiet for a few fears the brand has reignited its product range with some impressive offerings. A few months ago we sampled the latest 2008 compact SUV, now there’s an even bigger option, the 3008. Justin flew to Cape Town to see what the fuss is all about.

While Peugeot might not be the most popular brand in SA it has seen a steady increase in sales over the last few months. The 3008 has however seen love on the global stage with around 800,000 vehicles produced since its launch in 2016 and the New Car Of The Year 2017 award capped off this success.

The latest model seems to improve on that winning formula substantially. It is clear that Peugeot designers are not shy when it comes to designing their cars and the new crop of machines headed our way are truly eye catching. The new 3008 sets the tone for a new era of modernity with ever more elegance, a redesigned front end, new Full LED rear lights, new body colours and a new “Black Pack” option.

A new frameless grille symbolises the increasingly modern style, while maintaining a fluid design. The nose of the bonnet now proudly displays the model’s monogram, as does the entire Peugeot range. The front headlamps have also been redesigned to be more aggressive and to split even more from current codes. They include LED technology from the very first level and are extended by hook-shaped DRLs with a chrome tip. This light signature is perfectly in line with the current Peugeot style and is identifiable at first glance. I particularly like the new “Foggy Mode” function which has replaced the fog lights. It is integrated into the Full LED headlamps, and switches on the low beam headlamps with reduced intensity when the rear fog lamps are activated.

The rear of the 3008 features the brands signature LED taillights with lion claw design as well as a black design element that runs the length of the rear. Black cladding also adorns the lower edges of the body and wheel arches which adds to the cars SUV like character. The 19-inch rims also add to the visual theatrics and I think that the contrasting Black Diamond roof looks great against the white paint of my launch vehicle.

The interior is where the Peugeot 3008 really impresses. It does this thanks to the implementation of good quality materials in a well-designed package. The interior is focused on the driver with a stylistic centre console that has taken a minimalistic approach to buttons. The model that I drove at the launch, being the GT featured wood trim, a black dashboard and red leather seats with diamond stitched patterns. It looks extremely upmarket for the segment.

On the technology front, the Peugeot 3008 receives an update to its very cool digital i-Cockpit. There’s a 12.3-inch digital setup which is completely customisable and the new central infotainment screen is 10 inches in size. It features Apple CarPlay and Android Auto. Your music is best experienced through the new 515 Watt FOCAL high-end Hifi system.

Convenience is also taken care of, there is a wireless charging tray and a host of USB ports throughout the cabin. The GT model also features Adaptive Cruise Control with Stop and Go function, lane keep assist, automatic emergency braking and the latest in recognition of traffic sign technology. Topping it all off is the ever convenient 360 degree camera system.

In South Africa, the new 3008 is available with the acclaimed 1.6-litre THP petrol engine that develops 121kW and 240Nm of torque. The motor is mated to a six-speed automatic transmission which is standard fitment across the range.

The 3008 impressed me out on the Western Cape road that twist and turn through the peninsula. The ride is subtle and the motor, although not the most eager thing on the market does a good job in tackling everyday tasks. The gearbox is smooth and quick and you get the sense that each element is there to make your time behind the rather small steering wheel as comfortable as possible.

With three derivatives namely Active, Allure and GT the new PEUGEOT 3008 is set to appeal to an upmarket clientele. The creative and distinctive upgrade brings greater comfort, aesthetics, and assistance.

Pricing

PEUGEOT 3008 Active R 514 900

PEUGEOT 3008 Allure R 574 900

PEUGEOT 3008 GT R 644 900

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