Volvo’s adventure-ready XC90 beast

When you mention Volvo, the word ‘beast’ doesn’t really come to mind. Sure, these vehicles aren’t shy on the performance side and some of the models are certainly rather imposing, but beasts…? I don’t think so. The Swedish brand also isn’t the first one that comes to mind when people talk adventure. Or is it?

Volvo Car South Africa has revealed a customised “Adventure Beast” edition of the XC90 at the 2024 Festival of Motoring and it could forever change our perception of roughing it. This model follows in the footsteps of the 2019 “The Beast” and the XC60-based “The Beast 2.0” unveiled at the 2022 Festival of Motoring.

Developed in collaboration with fellow Swedish company Thule, the “Adventure Beast” is equipped with a range of Thule accessories, including the Approach M rooftop tent, alongside other enhancements like larger 20-inch all-terrain tyres. This collaboration highlights the versatility of the XC90, positioning it as the ideal luxury vehicle for outdoor enthusiasts in South Africa. 

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