SA AIA launches 4×4 and overlanding chapter

The South African Adventure Industry Association (SA AIA) has announced the official launch of its 4×4 & Overlanding Chapter, the first in a series of dedicated chapters aimed at addressing the unique needs within South Africa’s vibrant adventure tourism industry.

As the first chapter of its kind under SA AIA, the 4×4 & Overlanding Chapter focuses specifically on professionals and businesses involved in 4×4 and off-road adventure activities. However, this is just the beginning – as SA AIA continues to grow, more chapters will be established to serve the needs of various sectors it represents, from school camps and corporate team building to the broader adventure guiding industry.

Johan du Plooy, a highly experienced 4×4 Adventure Guide, has been appointed as the acting chairpersonof the chapter. Johan is a key figure in the 4×4 industry, and his extensive knowledge and experience have earned him a seat on SA AIA’s National Executive Committee (NEC), where he represents the interests of the 4×4 and overlanding sector.

A chapter for the 4×4 and overlanding community

The is designed to cater to the unique challenges, opportunities, and professional standards within the off-road and overlanding sectors. As part of SA AIA’s commitment to transparency and corporate governance, the 4×4 & Overlanding chapter operates autonomously but remains accountable to SA AIA’s broader mission. Its objectives include4x4 & Overlanding Chapter:

  • Advocating for the development and re-alignment of accredited training programmes to replace expired unit standards in 4×4 skills.
  • Upholding professional and safety standards across the sector, ensuring that all guides and operators meet the necessary requirements.
  • Facilitating workshops, events, and networking opportunities for members and non-members alike to promote continued professional development (CPD).
  • Engaging with key stakeholders to define the necessary competencies and safety standards for professionals using 4×4 vehicles in their work.

A call to action for industry stakeholders

SA AIA encourage all professionals working within the 4×4 and overlanding sector – from adventure guides and training providers to operators and service providers – to join this chapter. The hope is that this will shape the future of the industry by sharing knowledge and working together to uphold professional and safety standards that benefit everyone.

To become a member : https://www.adventureassociation.co.za/

*Adventure Afrika is a proud member of SA AIA and the 4×4 & Overlanding Chapter.

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