The Toyota Land Cruiser 70 Series has long been a cornerstone of South Africa’s off-road and utility vehicle market, revered for its rugged durability and timeless design. This reputation has fostered a robust second-hand market, where pre-owned models often command prices comparable to – or even exceeding – those of new units. With the recent introduction of the 2.8 GD-6 engine, it’s worth exploring the factors behind the high valuation of used Land Cruiser 70 Series vehicles and how this new powertrain might influence pricing trends in the years ahead.
Heritage and proven reliability
The Land Cruiser’s legacy dates back to the 1950s, with the 40 Series cementing its reputation as a formidable four-wheel drive vehicle across continents like Australia, South America, and Africa. This heritage has instilled deep trust among consumers, who prize the model’s legendary reliability in demanding terrains. Such a legacy ensures that even older models retain significant value, as buyers remain confident in their long-term performance and durability.
Limited availability and high demand
The Land Cruiser 70 Series is produced in limited quantities, targeting a niche market of off-road enthusiasts and professionals who require uncompromising utility vehicles. This scarcity, coupled with consistent demand – particularly in regions where off-road capability is non-negotiable – creates a strong secondary market.
Buyers who struggle to secure new models often turn to pre-owned options, sustaining high resale values. Additionally, certain configurations or features exclusive to older models may no longer be available in newer variants, further enhancing the desirability of used units.
Introduction of the 2.8 GD-6 engine
To meet evolving market demands and regulatory requirements, Toyota has introduced the 2.8-litre GD-6 turbodiesel engine to the Land Cruiser 70 Series lineup. This engine, already proven in the Hilux and Fortuner, delivers 150kW of power and 500Nm of torque, paired with a six-speed automatic transmission. The GD-6 engine aims to enhance performance, fuel efficiency, and emissions compliance while maintaining the vehicle’s rugged essence.
The Land Cruiser 70 2.8 GD-6 Diesel SW 6AT is priced at R999 900, reflecting the advanced engineering and improved performance associated with the new powertrain.
Impact on new vehicle pricing
The incorporation of the 2.8 GD-6 engine has led to a recalibration of the Land Cruiser 70 Series’ pricing structure. The enhanced performance and modern features justify a premium price for new models equipped with this powertrain.
While this represents an increase over previous engine variants, many buyers see the added value in terms of efficiency, drivability, and compliance with contemporary standards. This pricing strategy positions the GD-6 models as premium offerings within the lineup, potentially influencing buyer decisions between new and used vehicles.
Projected influence on used vehicle pricing
The introduction of the 2.8 GD-6 engine is expected to impact the used Land Cruiser 70 Series market in several ways over the next two years:
- Depreciation of older models: As the GD-6 engine gains popularity, models equipped with older engines may experience gradual depreciation. Buyers might prioritise the benefits of the newer engine, such as enhanced performance and efficiency, reducing demand for older variants.
- Emergence of a two-tier market: The market may stratify into distinct segments, with GD-6-equipped models commanding higher resale values due to their modern features, while older models become more accessible to budget-conscious buyers.
- Sustained demand for classic models: Despite the advancements of the GD-6 engine, some buyers will continue valuing older models for their mechanical simplicity and proven reliability, helping maintain their value, especially among enthusiasts and collectors.
- Potential modifications and upgrades: Some owners of older Land Cruiser 70 Series models might consider retrofitting the GD-6 engine or similar upgrades to enhance performance. This could create a niche market for modified vehicles, influencing resale values based on the quality and desirability of the conversions.
The role of overlanding and 4×4 modifications
One of the key factors influencing the second-hand value of the Land Cruiser 70 Series is the extent of modifications and aftermarket accessories fitted to the vehicle, particularly for overlanding and hardcore 4×4 applications. Buyers frequently invest heavily in customisations to enhance off-road capability, self-sufficiency, and comfort for long expeditions.
Popular overlanding and 4×4 modifications
- Suspension upgrades – Brands like Old Man Emu and Ironman4x4 offer heavy-duty coil and leaf spring kits that improve off-road articulation, load-bearing capacity, and ride comfort.
- Bull bars and rock sliders – Heavy-duty bull bars protect against animal strikes and obstacles, while rock sliders shield the undercarriage during extreme off-roading.
- Snorkels – Essential for deep water crossings, snorkels prevent engine hydrolock and improve air intake quality in dusty environments.
- Long-range fuel tanks – These increase fuel capacity, reducing the need for frequent refuelling on remote expeditions.
- Roof racks and storage solutions – Heavy-duty roof racks accommodate additional gear, such as recovery equipment, tents, and fuel cans.
- Camping and comfort accessories – Rooftop tents, awnings, fridge/freezers, and slide-out kitchens transform the Land Cruiser into a self-sufficient expedition vehicle.
- Electrical and lighting upgrades – LED light bars and spotlights enhance visibility for night-time driving, while dual-battery systems ensure a reliable power source for fridges and auxiliary equipment.
Impact of modifications on vehicle value
While aftermarket accessories can significantly enhance a vehicle’s capabilities, their impact on resale value is subjective. Several factors determine whether modifications increase or decrease a Land Cruiser 70 Series’ worth:
- Quality of installation – Professionally installed, branded components add more value than DIY modifications of questionable reliability.
- Desirability of the upgrades – Practical overlanding setups with broad appeal often increase resale value, while extreme modifications tailored to specific off-road conditions may limit the buyer pool.
- Wear and tear – A heavily modified Land Cruiser that has endured rigorous off-roading may suffer from higher depreciation due to increased mechanical strain.
- Market trends – If overlanding continues to grow in popularity, well-equipped vehicles will likely retain premium pricing in the used market.
Conclusion
The Toyota Land Cruiser 70 Series’ enduring appeal in the South African market is a testament to its rugged construction, reliability, and timeless design. The introduction of the 2.8 GD-6 engine marks a significant evolution, blending modern performance with the vehicle’s traditional strengths. Over the next two years, this development is set to reshape the used vehicle landscape, with pricing influenced by new powertrains, market demand, and aftermarket modifications.
For prospective buyers and current owners, understanding these trends is crucial in making informed purchasing and selling decisions. The legacy of the Land Cruiser 70 Series remains strong, ensuring its place as a sought-after vehicle in both new and pre-owned markets.
