You love your Toyota so much, you gave it a name. You trust it to get you through traffic, bush trails, river crossings and weekend missions. And now, thanks to a brand-new collaboration, you can take that loyalty one step further – straight into your wardrobe.
Toyota South Africa Motors (TSAM) has teamed up with iconic local lifestyle brand Old School to launch a limited-edition capsule clothing range. Yep, you read that right – your favourite bakkie is now a fashion muse. The Toyota x Old School Collection is a fresh, fashion-forward range that blends the legendary utility and reliability of Toyota’s most iconic vehicles with the laid-back comfort and retro cool of Old School’s design aesthetic.
This isn’t your average branded merch. It’s a well-thought-out lifestyle collection inspired by the likes of the Hilux and Land Cruiser – vehicles that have earned icon status in South Africa – reimagined through a contemporary streetwear lens. The result? A wearable tribute to the heritage and heart that’s helped Toyota become more than just a vehicle brand. It’s a cultural touchstone.
According to Toyota’s General Manager of Marketing Communications, Tasneem Lorgat, the collab is about more than just good-looking gear. “Toyota has always been part of the South African journey,” she says, “and through this collaboration with Old School, we’re celebrating that journey in a way that resonates with a new generation of creators, thinkers and drivers.”
Old School’s founder, Daneel Steinmann, echoes the sentiment. “Toyota has been part of South African life for generations. From local streets to rugged trails, Hilux to Land Cruiser – this collection is a salute to the role Toyota has played in the lives of so many. It’s more than a fashion statement. It’s personal.”
And in true 21st-century style, the launch also marks the debut of Toyota’s shiny new e-commerce platform, shop.toyota.co.za, where you can browse and buy the collection from wherever you happen to be. The platform will also serve as home for future brand collabs and limited-edition Toyota lifestyle gear.
The Toyota x Old School Collection includes exclusive product drops, worn by familiar faces like model and TV personality Minki van der Westhuizen, musician J’Something, and Toyota Cheetahs rugby star Oupa Mohoje – all proudly flying the flag as Toyota brand ambassadors.
Expect premium cuts, nostalgic branding, and a solid dose of streetwear swagger. It’s the kind of gear that wouldn’t look out of place at a music festival, a local coffee shop, or parked next to a kitted-out Cruiser somewhere deep in the Cederberg.
So, if your Toyota isn’t just your transport but part of the family – or if you’ve always wanted to match your wardrobe to your daily driver – this is your chance. Head over to shop.toyota.co.za and grab a piece of wearable motoring heritage. But act fast… just like a limited-run Hilux, this offer won’t stick around for long.
