This past week, all eyes were focussed on the 2024 Speciality Equipment Market Association (SEMA) show in Las Vegas. Known as a showcase for concept vehicles from mild to extreme, SEMA features manufacturers of automotive accessories designed to enhance the performance, styling, comfort, convenience and safety of current and future cars, trucks and SUVs. From the latest accessories, exciting concept vehicles and one-of-a-kind models, to special editions featuring advanced safety and technology, SEMA is the trade show for automotive enthusiasts who know, love and understand vehicles.

One of this year’s highlights was the Kia stand, where two concepts that bring to life an easy to imagine future – where vehicles will provide the ultimate in capability, adaptability, utility and organisation, all with an eye on sustainability – were shown.
Developed by the design team at Kia Design Centre America, based in Irvine, California, these custom concept lifestyle vehicles blend form and function into machines designed for responsible engagement with nature.

EV9 ADVNTR concept EV SUV
This all-electric three-row SUV is designed to take life well beyond the beaten path – and conquer it. Built for serious fun, the EV9 SUV has been refined into the most adventurous SUV Kia has ever imagined. With custom front and rear facias for a unique and rugged look and reinforced rocker panels for increased capability and character, the EV9 ADVNTR EV SUV also features a three-inch lift compared to the standard EV9 and a rugged tyre and wheel combination to maximise the vehicle’s off-road capability.
A custom roof rack can handle everything from standard luggage containers to bespoke roof-mounted tents that transform the EV9 ADVNTR into a machine perfect for getaways in the great outdoors.

PV5 WKNDR concept EV van
Based on Kia’s recently debuted line of EV PBVs, or Purpose Beyond Vehicles, designed for small business and delivery functionality, the PV5 is a highly capable van that allows expression of your lifestyle wherever it may take you. Lifted and equipped with off-road tyres, it is an ideal escape pod for extended weekends in nature.



The PV5 WKNDR EV van features a highly flexible and adaptable modular interior that can be easily and efficiently customised to maximise space and function. The van’s Gear Head feature is the first-of-its-kind storage solution that provides an off-board, sheltered storage space for gear when the vehicle is stationary, allowing for maximum utilisation of interior space while still offering easy access to gear outside. The Gear Head can also be transformed into a mobile pantry for cooking afficionados

The PV5 WKNDR EV van features solar panels and unique hydro turbine wheels that can recharge the batteries for many uses. As an example, Kia installed an onboard compressor to handle needs for inflation, from adjusting tyre pressure when out on the trail to inflating space efficient mattresses when setting up camp for the night.

According to Steven Center, COO and EVP, Kia America Kia’s utility vehicles have long been known for being versatile, adaptable and comfortable to suit the needs of a wide range of consumers. “We wanted to level up the functionality and capability by developing these concepts that take those legendary attributes to the next level,” he commented. “Our vehicles already help people live their active and adventurous lifestyles and it was fun to see just how far we could go with these latest concepts. The SEMA Show acts as a blank canvas for creativity and offers a glimpse into what Kia’s automotive future may hold.”