Kia has made an ambitious entry into the global pickup truck (bakkie) sector with the unveiling of the Kia Tasman, marking its debut at the Jeddah International Motor Show on 29 October 2024. With an innovative approach to blending practical utility and advanced technology, the Tasman promises to deliver unmatched functionality for both work and leisure. This ground-breaking model challenges conventional notions of what a pickup truck can be, inviting customers to “dive into a new dimension” as they discover its comprehensive set of features designed to redefine standards in the market.
From its unique design and expansive cargo capabilities to its superior off-road performance, the Tasman demonstrates Kia’s commitment to combining durability with a sleek, modern aesthetic. It sets a high benchmark in the pickup industry, ensuring flexibility for both everyday commuting and intense work environments. With a 2025 release on the horizon, this model is set to arrive in the UK and South African markets, among others, where it will undoubtedly appeal to a broad spectrum of drivers, from adventure enthusiasts to small business owners.
Innovation and utility
At first glance, the Kia Tasman challenges traditional bakkie design. Its design aesthetics reject the bulky, oversized shapes common to the segment in favour of clean lines and robust practicality. The Tasman’s exterior is distinguished by a striking radiator grille, prominent hood trim, and the signature Kia Tiger Face that embodies the brand’s identity. These features, along with an upright windshield and robust rear design, create a bold silhouette. Available in a range of nine colours, including unique options like Denim Blue and Tan Beige, the Tasman allows for customisation to suit individual tastes.
The interior maintains this theme of practicality while introducing a refined sense of comfort. The cabin, designed with durability and simplicity in mind, exudes quality through its layout of symmetrical proportions and rugged materials. A standout feature in the Tasman is its advanced technology, with a panoramic widescreen combining two 12.3-inch displays and an additional 5-inch unit. Passengers can easily access Apple CarPlay, Android Auto, and an optional Harmon Kardon audio system, making every drive as connected and enjoyable as possible.
Practicality meets versatility
One of the Tasman’s standout features is its enormous cargo space. The load bed, measuring 1 512mm long, 1 572mm wide, and 540mm deep, offers a capacity of 1 173 litres, ideal for storing various items, from tools to recreational gear. For small business owners and outdoor enthusiasts alike, this level of storage capacity adds significant value.
The Tasman also boasts a best-in-class payload capacity of 1 195kg (in 2WD mode) and can tow up to 3 500kg, making it more than capable of handling heavy-duty tasks. Kia has carefully designed the Tasman to offer real-world solutions, including corner steps for easier access to the bed, illuminated power outlets, and a sliding cargo floor that enhances convenience when loading or unloading.
Further enhancing its utility, Kia has developed four bed accessory configurations to cater to different user needs: the Single Decker, Double Decker, Sports Bar, and Ladder Rack. These configurations allow drivers to customise their vehicle based on the intended use, whether it be for work or leisure. For instance, the Single Decker variant includes butterfly doors and a canopy, while the Sports Roll Bar model is perfect for securing outdoor equipment.
Performance and off-road capabilities
Kia’s Tasman is not merely about looks and cargo; it also boasts formidable performance on and off the road. Based on a fully optimised body-on-frame platform, the Tasman is available with a choice of engines to suit different markets.
The model heading to the Australian market is powered by a 2.2-litre diesel engine, delivering 154kW and 441Nm of torque. The Korean and some African markets will have access to a 2.5-litre petrol engine producing 207kW. Both engine configurations come paired with an eight-speed automatic transmission.
Equipped with cutting-edge suspension systems and Kia’s Sensitive Damper Control (SDC) technology, the Tasman promises a smooth ride on all terrains. Its double wishbone front suspension and rigid rear axle with leaf springs provide stability, while Hydraulic Rebound Stop technology ensures precise handling, even on rugged surfaces.
For regions where water crossings are frequent, Kia has integrated waterproof connectors and a strategically positioned air intake that allows the Tasman to ford up to 800mm of water, further enhancing its adaptability.
Advanced drivetrain and all-terrain features
Designed with adventure in mind, the Tasman is well-prepared to tackle challenging environments, with all-wheel drive (AWD) available on select models. Its AWD system adjusts automatically to provide optimal traction and includes modes tailored to various terrains. The X-Pro trim, for example, comes equipped with a unique Rock mode for mountainous terrain, while Desert, Mud, and Snow modes are available in the Middle Eastern and African markets, and Sand, Mud, and Snow modes are offered for other global markets.
An Electronic Locking Differential (e-LD) in the rear differential of the X-Pro trim provides additional traction, enhancing control on difficult surfaces. A standout feature in off-road scenarios is Kia’s Ground View Monitor (GVM), a camera system that gives the driver a clear view of the terrain below, allowing for precise manoeuvring in tight spaces.
Interior comfort and connectivity
The Tasman’s spacious cabin has been designed for comfort, offering class-leading headroom, shoulder room, and rear legroom of 940mm. For added convenience, the rear seats can recline between 22 and 30 degrees, providing a relaxed environment even on long journeys. Practical touches, such as hidden storage bins beneath the rear seats and dual wireless charging pads, reflect Kia’s commitment to creating a user-friendly space.
Furthermore, Kia has prioritised sustainability with eco-friendly materials throughout the interior. The cabin features bioplastics, recycled PET fabrics, and BTX-free paint, underscoring Kia’s dedication to environmentally responsible manufacturing.
Safety and driver assistance technology
The Tasman is outfitted with the latest in driver assistance technology to ensure safety in various driving conditions. Key features include Highway Driving Assist 2 (HDA 2), which combines adaptive cruise control with lane-keeping technology, and blind-spot collision warning. Notably, the Tasman is equipped with trailer profile functionality, which allows it to automatically adjust its driving dynamics based on the trailer’s specifications. This feature not only enhances safety but also optimises performance, offering a smoother towing experience.
Additional technologies like Remote Parking Assist and Ground View Monitor simplify parking and tight manoeuvres, further setting the Tasman apart from traditional pickups.
Targeting a new market
As Kia’s first bakkie, the Tasman has undergone rigorous testing, with over 18 000 rounds of evaluation worldwide. The vehicle has been trialled in extreme conditions, from the Australian Outback to Sweden’s icy tundra, ensuring that it can meet the demands of global customers. Kia’s focus on creating a lifestyle-oriented pickup, complete with advanced tech and customisation options, positions the Tasman as an appealing alternative to existing models in the market.
The South African market is expected to be a particularly strong area for the Tasman due to the popularity of bakkies as multipurpose vehicles suitable for both urban and rural settings. Paul Turnbull, CEO of Kia South Africa, expressed enthusiasm for the Tasman’s local launch, anticipated for the second half of 2025. As more drivers look for vehicles that serve both work and leisure purposes, the Tasman could become a game-changer in the region.
